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2021 HealthTrust University Conference| PatientBond

HealthTrust Conference-1

The 2021 HealthTrust University Conference was held July 26-28 in Nashville, TN. PatientBond was among many suppliers in the exhibit hall but was the only company focused on patient engagement. The conference was a great opportunity to meet face-to-face with HealthTrust provider members and to interact with innovative companies in a live forum after more than a year of virtual meetings.


HealthTrust is a Group Purchasing Organization (GPO) serving more than 1,600 hospitals, including market leaders such as HCA, LifePoint and Trinity Health. HealthTrust's value proposition is that it strengthens provider performance and clinical excellence through an aligned membership model and delivery of total spend management advisory solutions that leverage their operator experience, scale and innovation.

PatientBond & HealthTrust

PatientBond is a contracted vendor with HealthTrust, Contract #19377. PatientBond counts among its many customers several HealthTrust members, whose partnership PatientBond greatly values.

PatientBond offers a variety of services through its HealthTrust contract:

  • Psychographic Segmentation Data and Insights -- These insights can help both marketing and clinical teams enhance patient engagement by appealing to healthcare consumers' motivations and communication preferences. Millions of datapoints of unique market research on healthcare consumers can be accessed with PatientBond's Insights AcceleratorTM, which is an easy-to-use, online dashboard.

Note, The Source is the official magazine of HealthTrust and PatientBond's advertisement for the Insights AcceleratorTM in The Source magazine can be found on page 10.

  • Population Health: Nurse Navigator/Health Coach -- Clinicians use a dashboard to guide patient engagement using psychographic insights and messaging. Health coaches using this approach have been able to significantly improve patient health behaviors and save employer health costs. Advisory Board recently published a case study detailing how a health system used this approach to achieve impressive results.
  • Physician Office and Urgent Care Patient Engagement Workflows -- Providers can employ a variety of patient engagement workflows to accomplish a range of objectives:

(utilizing own staff)

Loyalty & Growth


Patient Payments

Branded smartphone app for patients

Patient surveys (NPS, Five Star Reviews, etc.)

Email campaigns

Payment reminders

Branded web portal for patients

Reactivation campaigns

Social Ratings & Reviews

Debt collection

Secure messaging consults (includes secure email)

Announcements and newsletters

Training on psychographic segments

Statement notifications

Secure video consults

Health reminders

Insights/tools for digital & print campaigns

Card on File messaging

Post-visit follow-up messaging

Appointment reminders




  • Chronic Care/Condition Management -- Digital patient engagement over a course of many months. All cardiac programs (e.g., CHF, Afib, CAD, Stroke, etc.) are in cooperation with the American Heart Association.
  • Readmission Reduction/Discharge Programs -- 12 waves of digital communications, personalized by the patient's psychographic segment, to reduce hospital readmissions. All cardiac programs are reviewed and approved by the American Heart Association.


PatientBond has many case studies detailing the remarkable results its customers have had with the services outlined above. The PatientBond team appreciated the opportunity to exhibit at the HealthTrust University Conference and attend its education tracks, looking forward to helping HealthTrust's members succeed in 2021 and beyond.

Learn how your organization can begin targeting your patient marketing and personalizing your engagement efforts through segmentation and geographical heatmaps with the PatientBond Insights Accelerator™.

PatientBond Insights Accelerator™

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