Digital Patient Engagement Tools that Deliver the Best Results
Patients are eager to engage online more than ever. According to the PatientBond Insights Accelerator™, just 30% of patients don’t use any digital health technologies. Unfortunately, providers are having a hard time keeping up with healthcare consumer demands, even as basic as filters for scheduling appointments.
But there’s a big reason why providers are leery of these tools and it directly goes back to ROI.
They want the tool to be worth it and that involves patients using the technology. If the tool isn’t intuitive or doesn’t appeal to patients, it won’t draw engagement. Whether a provider is new to digital patient engagement or is looking to add to their existing tools, here are the best digital patient engagement tools that deliver ROI.
Digital Health Platform
Digital health platforms are essential for healthcare providers. They provide a space for patients to interact with their doctor, pay their bills, refill prescriptions, get messages from their provider and make appointments. It serves as a centralized communications hub to ensure consistency in engagement and monitoring. When integrated with PatientBond’s psychographic segmentation model, these platforms work even better by appealing to each patient’s internal motivations to convince them to act on their health. Most CRM or EMR systems can send simple communications to patients, but few can handle, and simplify, the complex workflows necessary for omnichannel communications sent to different psychographic profiles. PatientBond can act as a standalone platform or an enhancement to existing practice management technology investments to maximize ROI.
Nothing is better than being paired with someone who’s on the same page as you. Today, healthcare consumers can do that with their doctors using a patient-provider match tool. Patients are paired with a doctor who shares the same psychographic profile as them, allowing the pair to connect on a deeper level of understanding.
When the doctor understands how patients are internally motivated and speak to that based on their own motivations, that makes a bigger impact than a doctor who may not get where a patient is coming from, potentially alienating the patient.
Healthcare technology is everywhere these days, but wearables are among the most universally adapted healthcare consumer technologies. The information is stored on an app or device and can be easily shared with their provider. And some healthcare consumers like the psychographic segment Self Achievers love using them to complete and exceed their health goals. But for people who need these devices to manage a condition like diabetes, they’re invaluable. It doesn’t take much effort for a provider to implement it, and in a HIMSS survey, over half of providers found the tools helpful. It’s a win-win.
Healthcare Consumer Insights
In 2021, nothing beats data. And for a provider, nothing beats healthcare consumer data. The problem is that data can be hard to attain and use to engage with patients. There may be some tools out there, but nothing matches the potential of PatientBond’s Insights Accelerator™ platform.
Providers can compile a multitude of healthcare consumer data points all on one dashboard including demographics, psychographics, age, healthcare condition and more. Providers can even pull local heatmaps for their area and new tools are added consistently, giving providers more options for targeting and engagement. These can be used to drive messaging to motivate patients to improve their overall health, driving better patient engagement and health outcomes.
These digital patient engagement tools drive the best results, but there are more healthcare consumer technologies out there that can generate good patient engagement. Learn more about them in our whitepaper.