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Engagement Services for Coronavirus Education | PatientBond


Elmhurst, Illinois, March 24, 2020 – To help healthcare organizations stay connected with their patients and educate them about the Coronavirus through this critical time, PatientBond is offering its digital engagement services at no cost.

For the next several months, PatientBond will manage a weekly email campaign on behalf of participating healthcare organizations with patient education on preventing, detecting and treating COVID-19.

Providers have two options: 1) Use PatientBond’s proposed content; or 2) Provide PatientBond with the healthcare organization’s own content to be formatted to template communications. Emails will be branded with the participating provider’s logo, contact information and other customizable features. PatientBond will also provide a two-way, interactive text messaging capability for virtual triage.

Importantly, PatientBond will offer these capabilities at no cost, with no further obligation, to healthcare organizations until June 2020.

“There is a lot of uncertainty regarding COVID-19 among patients and providers, and healthcare organizations are working at capacity to manage through this challenge.” stated Anurag Juneja, Chief Executive Officer. “PatientBond wants to be a high value solution that promotes patient care, maintains a connection between providers and patients beyond the practice and relieves provider staff resources. In this critical time, we want to do our part while adding to providers’ capacity, without charging for this service.”

Cloud-based and API-driven, PatientBond easily integrates with, and enhances, most CRM, EMR and practice management systems. PatientBond can also act as a standalone platform for digital patient engagement.

Unique to PatientBond is a proprietary psychographic segmentation model developed by healthcare consumer experts from Procter & Gamble, a global leader in healthcare products and consumer understanding. Psychographics pertain to people’s attitudes, lifestyles and personalities, and are key to their motivations, priorities and communication preferences. PatientBond leverages these insights to personalize messaging to maximize the likelihood of patient response.

“Our staff is working diligently to deliver the best care possible during this challenging situation with COVID-19,” said Katie Prevas, Director of Advanced Practice Providers, ExpressCare Urgent Care. “But it’s critical that patients receive the education and options necessary to prevent or treat this illness, and we can use help ensuring all of our patients receive this information. PatientBond really stepped up to help our community through this difficult time with its digital engagement services.”

About PatientBond

Founded in 2011, PatientBond’s mission is to leverage Healthcare Consumer Insights and Innovative Technology Solutions to help its clients better navigate the rise of consumerism in healthcare and evolving reimbursement models. PatientBond’s highly configurable communications platform leverages a proven psychographic segmentation model and supports a diverse set of digital workflows to help our clients build a tighter bond with their patient population to improve health outcomes, grow their market share, and increase patient financial responsibility payments. PatientBond is a portfolio company of First Health Capital Partners, LLC. Information about PatientBond is available at

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For media inquiries, please contact Brent Walker by phone at 513.314.5981or by email at

Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change


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