Closing Gaps in Care: 3 Simple Methods for Providers
It’s no secret that gaps in care exist in the American healthcare system, but the pandemic and COVID-19 made that starkly apparent. Healthcare consumers in jobs that expose them to the public found themselves at greater risk of getting the virus. Older healthcare consumers, who tend to be isolated, found themselves lonelier than ever and had a difficult time getting the prescriptions and care they needed. And those who live far from their closest health provider relied heavily on telehealth if they pursued care. Rural hospitals are in such dire need of resources that lawmakers have paved the way for them to get more funding.
On top of it all, Americans who had health issues, but were afraid of visiting their doctors, put off elective procedures, annual exams and preventative screenings, which many experts believe will increase cancer diagnoses and deaths for years to come.
What can providers do to close these gaps within their practices and improve health outcomes? Here are three solutions that come to mind.
1. Consistent Communication
Keep the line of communication between you and your patients as open as possible. An easy way to do that is by implementing notifications within your digital patient engagement platform, whether they’re appointment reminders or information on the latest health screenings. Telehealth and the option to message your provider within the platform is even better.
But what if you still can’t get enough from digital patient engagement? One option is to push for effective communication using psychographic communication. It allows messages between the provider and the patient to resonate further by tapping into a healthcare consumer’s values, personalities and preferences.
2. Introduce Empathy
After a rough year, many patients are aching for empathy from their providers. It’s in the best interest of urgent care clinics, hospitals, physician offices and other health practices to embody an empathetic care model from a health outcomes standpoint, but it does wonders to build patient loyalty too. When you’re transparent with them, but listening to their needs, patients feel more inclined to keep up their check-ups and care plan.
If patients are running into issues with their care due to finances, travel barriers or time constrictions due to work or childcare, alleviate those barriers with offerings like telehealth, financial assistance programs and extended hours.
3. Leverage Patient Insights
When it comes to marketing, healthcare is a tough area to navigate because it’s difficult to pull insights from it. There are articles online that offer marketing insights on healthcare consumers, but not many, so providers have little to rely on. When providers can’t understand how to engage with their patients, especially the most vulnerable, the harder it is for them to close gaps in care.
PatientBond makes this much easier for providers with the PatientBond Insights Accelerator™. It provides market research data on healthcare consumers across the country, including psychographic insights, and even location heatmaps with these insights and more. All of these data points are easily at the fingertips of providers and the dashboard can easily inform and enhance any hospital marketing mix and campaign. Providers can then help all their patients fill any gaps in care.
It will take some time for the U.S. to recover from the pandemic, but these solutions will help close the gaps in care in an impactful way. Contact us today to see how we can help you achieve those goals with the PatientBond Insights Accelerator™.