The PatientBond patient engagement platform leverages healthcare consumer psychographic segmentation and machine learning to target interactions based on personal motivations and channel preferences that drive patient behaviors, delivering truly personalized, multi-channel engagement.
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LOS ANGELES, August 14, 2015 /PRNewswire/ -- MMP (USA) announces a Worldwide Business with kathy ireland exclusive interview with c2b solutions, a company working with healthcare companies to assist them in gaining insight into their consumer populations.
Brent Walker, CMO of c2b solutions, commented on the importance of healthcare companies to understand all aspects of their customers. "In this era of healthcare reform, there are many healthcare entities that are out there that are being charged with making people healthier and more satisfied but having to do it at a reduced cost. It can be very challenging on a system that focuses on diseases instead of patients holistically."
"The foundation of what we have done at c2b solutions is an annual research project. What's different about what we do is that we really dig into the questions of why the consumer is doing something and how is it that you are going to actually influence their behavior. Our competitors know a lot of the ‘what’ [consumers are doing] but do not go much further to the ‘why.’ We also operationalize these insights through PatientBond, software that engages patients through automated outbound communications, such as texts, emails and phone calls, customized to their preferences based on our insights.”
JL Haber, VP of Programming of Worldwide Business with kathy ireland, says, "c2b solutions found a way to treat patients as though they are humans and not just a walking medical case, a breath of fresh air in the industry."
The segment can also be viewed by clicking on the following link: View Segment
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Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change