How to Attract Medicare Patients to Your Clinic | PatientBond
Medicare enrollment has grown in the wake of the pandemic with decreases in premiums among Medicare Advantage plans. In fact, the number of Medicare Advantage plans grew 13% in 2020 and nearly 40% of Medicare beneficiaries have a Medicare Advantage plan.
Medical clinics have plenty of opportunities now to lure Medicare patients, not just those with Medicare Advantage plans. Here are five ways on how to attract Medicare patients to your clinic to grow your market share in the Medicare space.
Home Health Care
If your clinic offers home health services, promote them. While the model has shifted for Medicare members, including Medicare Part A & Part B recipients, there are clear benefits to those patients and Medicare Advantage plan recipients. The home health care industry is on the rise with over 10,000 people turning 65 each day and medicare patients preferring to stay at home due to the effects of COVID-19.
As patients get older, health screenings become a staple in their health check-ups. If you have any desire to target Medicare patients, this has to be an integral part of your care offerings with check-up reminders automatically set up within your digital health platform.
Mental Health Services
The mental health industry was one of the fastest-growing during the pandemic for a multitude of reasons. Despite pandemic conditions improving, the demand for these services hasn’t waned in the slightest, especially telehealth appointments for these services. If possible, offer healthcare consumers the option of in-person and virtual appointments.
Despite telehealth usage going down after record highs in 2020, roughly 30% of healthcare consumers are still interested in using these services after the pandemic according to research study data from the PatientBond Insights Accelerator™. Among Medicare recipients, that number is close to 1 in 4 patients.
For certain health conditions or ailments, telehealth is ideal for Medicare patients, especially those who are homebound or rural. It’s a great way for them to continually connect with their provider without having to skip visits and lower their health outcomes.
How great would it be to connect a patient with a doctor that not only fits their needs but also their attitudes and values? PatientBond’s latest find-a-doc solution solves that puzzle with the Patient-Provider Match tool. When patients fill out a quick patient classifier, PatientBond uses that questionnaire to match healthcare consumers with providers that are the best fit for them based on psychographic segmentation and AI. As a result, organizations are pulling in 70% of new patients this way.
These are just some of the ways you can attract Medicare patients to your clinic, but as benefits change, more options could be available to these patients. That’s why it’s important to keep up with the latest Medicare trends and integrate them into your care model.
Interested in adding Patient-Provider Match into your care mix? Contact us today.