3 Ways to Make the Most out of a Consumer Health Platform
Healthcare industry expenses continue to climb, and healthcare consumers aren’t the only ones feeling the impact. Healthcare organizations are reeling since the pandemic began and want to find any options they can to build value on what they offer without impacting the experience. This is a big reason why consumer health platforms have become key players in the healthcare consumer engagement space.
But consumer health platforms can do more than just patient or member engagement. There’s a strong case for why these platforms can benefit the way these organizations operate to the point where providers can save money, streamline effectiveness and provide better experiences for every person that uses them.
Here’s what a platform like PatientBond can do.
A digital patient or member engagement platform should fulfill a healthcare organization’s needs without being more work. PatientBond makes it easy to build drag and drop workflows (no coding required) and even the most complex workflows can be quickly implemented. And the platform easily integrates with numerous CMR and EHR systems or can be used on its own.
For the engagement itself, PatientBond utilizes a segmentation model called psychographic segmentation, which segments consumers based on their motivations, priorities and communication preferences. This model also helps patients or members to take action on their health, whether it’s improving their health outcomes, staying engaged or even staying on top of their medical bills. The method allows for every part of the engagement process to tailor specifically to each patient’s or member’s needs.
A consumer health platform shouldn’t hold a healthcare organization back in any shape or form. It only hinders their success moving forward, especially as providers navigate the labor crisis. A strong consumer health platform should simplify processes for healthcare consumers and staff alike.
For patients or members, healthcare consumer platforms should include patient payment functions, televisits, appointment scheduling and messaging tools to engage with their doctor. Staff will appreciate having all of this data and history recorded on this platform, plus care automation, marketing and loyalty integrations built-in with data and insights from the PatientBond Insights Accelerator™. These touchpoints optimize the entire patient journey to make everything simpler, robust and cost-efficient.
While some healthcare consumers may not want to share much of their data, others are open to it if it means a more personalized experience. To create that kind of experience, you have to encourage engagement, which is easier said than done when people have busy schedules or don’t have any interest in managing their health.
That’s why segmentation models like psychographic segmentation are of the utmost importance. With this model, consumers are classified according to their segment profiles, which determine how motivated they are to take action based on values, ideals, etc. PatientBond uses this approach for patient and member segmentation to encourage healthcare consumers to act on their health priorities. When integrated with a consumer health platform, every interaction can incorporate psychographics so that patients and members are engaged on the channels they prefer, at the most optimal time and frequency and with the right message.
Making the most of a consumer health platform not only makes more business sense, but also makes the experience better for healthcare consumers. Read more about it in our most popular whitepaper, Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change.