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3 Ways to Improve the Patient Experience | PatientBond

Doctor wearing a mask while taking to patient wearing a mask

No patient should feel like they aren’t cared for when they need it most. The patients that understand this more than any other are the most vulnerable: the immune-compromised.

To improve the patient experience for immune-compromised patients, a digital patient engagement approach can greatly enhance these efforts. Here are a few ways you can do that.

Offer Digital Health Services

A digital-focused approach serves healthcare organizations well when it comes to immune-compromised patient interaction. With the threat of COVID-19 still lingering, immune-compromised patients especially want to feel safe.

Telehealth is a must in this case along with at-home care, wearables and a digital health platform. If you’re looking for other types of healthcare technologies to use, our healthcare consumer technology whitepaper is a great resource.

Utilize Psychographic Insights

Every healthcare consumer treats their health differently. PatientBond puts that into practice with the use of psychographic segmentation, which determines a consumer’s motivation to take action on something that pertains to their values, beliefs, etc. In this case, PatientBond does this with healthcare consumers.

Based on their responses in a 12-question patient classifier, healthcare consumers are differentiated using a five-segment healthcare consumer model. From there, PatientBond can use this data to effectively communicate and interact with these patients through automated, digital messaging so that they are motivated to take care of their health.

To go a step further, PatientBond houses healthcare consumer market research data in an online dashboard for healthcare organizations to use called the PatientBond Insights Accelerator™. It has a robust amount of healthcare consumer data that organizations can utilize to not only better engage with their own patients but to attract new ones.

Immune-compromised patients in particular have specific needs that may not be met if they’re not getting optimal interaction. While not every one of these patients wants constant engagement, it is important that the engagement a healthcare organization provides is the best it can be. Engagement based on a patient’s preferred communications approach, how frequently they’re sent and how strongly they resonate based on the patient’s psychographic segment will go a long way here.

Provide Support for Medication Adherence

As an immune-compromised healthcare consumer, it is especially important to adhere to a medication regimen. Whatever support a provider can provide, the better. Timely reminders, personalized communications and checking-in regularly using psychographic preferences help the patient commit to sticking to their schedule.

Providers should do as much as they can for their most vulnerable patients. They tend to utilize their provider’s services more than most patients and if they’re getting an excellent patient experience, the rest of the patients are too.

To learn more about how to improve medication adherence in particular, take a look at our case study.

PatientBond Insights Accelerator™

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