Leverage Consumer Insights and Innovative Technologies to Disrupt Healthcare Engagement
PatientBond was founded in 2011 by leaders in the Digital Customer Engagement industry and Healthcare IT investment banking, who realized that the rise of consumerism in healthcare meant that healthcare entities, such as providers, payers, pharma, etc., would need to take a “digital first” approach to building loyal patient or member relationships. In parallel, the emerging shift to value-based reimbursement models meant that healthcare consumer engagement initiatives would need to influence patient behaviors and improve health outcomes.
To that end, in 2015 PatientBond partnered with c2b solutions, a company founded by former executives from P&G Healthcare, to infuse their healthcare psychographic segmentation model into PatientBond’s digital engagement platform to activate desired patient behaviors. PatientBond completed its acquisition of c2b solutions in 2017 and remains the only healthcare IT vendor that has operationalized a proven and proprietary psychographic segmentation model at scale. This enables PatientBond to deliver personalized communications across any population resulting in significantly amplified patient engagement metrics, and ultimately business and clinical results, across diverse use cases.